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Whether you’ve just started up your cleaning business, or you’ve been established for some time, knowing how to attract new clients is an essential skill. Fortunately, winning contracts doesn’t have to be a headache if you have the know-how and the right technology in place.

In this article, we’ll explain how to get clients for your cleaning business. Plus, we’ll explore the ways that modern technology can give your organisation a competitive advantage.

How Do I Get Cleaning Contracts?

Did you know, there are approximately 66,420 businesses currently operating in the UK cleaning market? With so many organisations for customers to choose from, competition to win cleaning contracts is fierce.

However, there are several methods you can use to set yourself apart from your competitors. Here are the top four ways you can turn prospective clients into paying customers:

1. Word of Mouth

When it comes to attracting customers to your cleaning company, word of mouth is one of your best tools. In fact, word of mouth marketing results in five times more business than paid media, and people are 90% more likely to purchase products or services that have been recommended by someone they know. 

Therefore, you must ensure that you provide your existing customers with a positive experience. Fortunately, by using state-of-the-art field service management software, impressing your clients needn’t be time-consuming or challenging.  

For example, you can provide your customers with a user-friendly portal to easily make and rearrange appointments. Your team can then use the details the customer submitted to schedule and dispatch the most appropriate workers and equipment for the job.

Once your cleaners have completed the work, they’ll be able to instantly send customers invoices from their mobile devices for simple, online payment. Your customers will appreciate the rapidity and simplicity of your service and, as such, be more inclined to tell others about your business.

Field service management platforms also allow you to send your customers satisfaction surveys and personalised follow-up communications to ensure they’re happy. Post-job emails are the perfect opportunity to ask your customers to recommend you to others – you could even offer them a small discount for spreading the word.

2. Be Active on Social Media

With over 420 billion people active on social media, it has become one of the primary advertising channels for small businesses hoping to attract new clients. Consequently, you should ensure that you regularly update at least one channel.

Remember, cleaning is a visual service, and social media is your portfolio, so platforms like Instagram, Facebook and YouTube are ideal for showing off your work. You may wish to share before and after photos or even time-lapses of your team at work to give customers an idea of what to expect when they hire you.

Social media is also an excellent place to target specific prospective clients. For instance, if you want to win more office cleaning contracts, you could tailor your content specifically to corporate customers. Or, if you operate in a specific area, you can tag your posts to exact locations.

Finally, to build up a solid social media following, you should take time to respond to comments and connect with other users. Taking a friendly approach will make you stand out and attract more customers to your organisation.

3. Create a Website

Shockingly, it only takes about 50 milliseconds – or 0.05 seconds – for customers to form an opinion about your website. Sadly, if their first impressions aren’t positive, you could be losing business, so it can be tempting to forego a website entirely. 

But, in today’s digital world, having a website is necessary if you want prospective clients to find you. 

The good news is, you no longer have to be a tech wizard or break the bank to create a professional-looking website. There are now plenty of website builders with templates you can use to put your own site together in a few clicks. 

When making a website, you should tailor it to your customers and what they want to see. With a contemporary CRM (customer relationship management) system, you can obtain a snapshot of your customer base and their requirements at the touch of a button. 

Every interaction you’ve had with your clients, from phone calls to satisfaction surveys, are stored on the platform, so you can tell what industry the majority of your customers operate in, where they’re located and what feedback they gave you. As such, you can use the data you’ve collected to shape your website’s content and continue attracting similar customers.

4. Collaborate with Other Businesses and Expand Your Reach

Networking is a powerful method of growing your organisation and winning new contracts. Still, if you’re one of the 41% of people who believes they don’t have time to connect with other professionals in their field, you could be missing out on business opportunities.

Luckily, you can eliminate the time-consuming aspects of networking by employing the latest field service management technology such as BigChange. With BigChange, you can make the most of their ‘Network’ of trusted global field service companies without needing to leave the office.

Instead, you can list your business for free and start receiving connection requests immediately. From there, you’ll have the option to collaborate on projects with other like-minded companies, meaning you can bid for larger contracts and operate further afield without needing to hire extra resources.

You can specify the types of jobs you have available, alongside the skill requirements, so you can be sure that any subcontractors meet your standards and will represent your business appropriately.

Turn Prospective Clients into Paying Customers with BigChange

Some systems manage relationships. BigChange helps you master them.

Our fully integrated job management software gives you a 360˚ view of every account, contact site and contract. Deliver positive customer experiences at every level thanks to an array of dynamic product features.

Want to find out more?

Discover how BigChange can make your business grow stronger, arrange a free demo today.

According to data from the Office for National Statistics (ONS), the hospitality industry was one of the worst affected throughout the COVID-19 pandemic. As countrywide lockdowns prohibited events and forced many public locations to close their doors, catering businesses had to await further announcements and place staff on furlough, creating a sense of uncertainty.

Now we’ve entered the ‘new normal’, it’s the perfect time to grow your company. One way to obtain more clients is to win a public sector catering tender. The public sector — for example, schools, care homes, hospitals, airports and offices — regularly outsource catering services, so plenty are available.

In this article, we’ll walk you through each step of tendering for a catering contract. We’ll also share how field service management software can help you easily manage your growing business.

7 Simple Steps to Winning Catering Jobs

1. Do Your Research

Firstly, you’ll need to find a tender that’s relevant to your business. In the UK, all public tender opportunities are listed on Contracts Finder or Find a Tender, and you can search using keywords related to your services.

2. Complete the Pre-Qualification Process (PQQ)

Once you’ve selected a tender you want to apply for, you’ll need to complete the PQQ process, which involves filling out a questionnaire. The questionnaire should cover topics such as experience level, past and current clients, geographical reach, financial information and insurance details. 

The answers you provide will enable the client to shortlist the suppliers that fit their requirements. All shortlisted suppliers can then officially tender for the contract, so take some time to fill out the questionnaire in detail and research the client to improve your chances of making the cut.

3. Invitation to Tender (ITT) 

If you’re invited to tender for a contract catering job, the client will invite you to tender and should supply the following information:

  • The scope of works
  • An explanation of the tender process and instructions
  • The criteria
  • How they will assess applicants

However, the above list isn’t exhaustive, and some clients may require you to include more information. The client might also have a preference over the format of your response; for example, you may have to upload your answers via an online portal with a maximum word count.

4. Visit the Client’s Site

The client will likely invite all bidders to their site to outline their catering objectives and provide a tour of their facilities. You’ll have the chance to see the working environment and equipment and learn more about the services and standards required. Plus, you can gain more insight into the company’s culture and ethos, which could help you decide whether the client is a good fit for your business.

5. Write the Tender Document

Now you’re ready to begin writing your tender. Often, you’ll need to submit the tender in both hard copy and digital formats, and you will need to include the following:

  • Sample menus
  • Staff information
  • Method statements
  • Specific company policies
  • Description of support resources
  • Mobilisation plan
  • Service innovation
  • Supply chain information
  • What differentiates your company from the competition

Therefore, it’s worth taking some time to review all your vital company data and highlight anything that should take priority in your answers. Remember, your responses will be more authoritative if you have accurate statistics to back them up. 

With a state-of-the-art field service management platform, gathering accurate, real-time data needn’t be a headache. In fact, you’ll be able to find everything you need — from finances to staff details — in one place. 

6. Prepare for a Client Visit 

After the client has evaluated all tender documents, they will arrange a visit to your site. The purpose of the visit is to see your catering abilities in person. As such, you must focus on delivering excellent service. You should pay particular attention to your menu, food presentation, customer service and marketing materials.

The person visiting your site will typically be your main point of contact if you are successful. Consequently, you should aim to make them feel like you could have a good working relationship in the future. 

7. Presentation

The presentation is the final stage of the tendering process and is an opportunity to showcase your proposal in reality. It may seem as though you’re simply repeating what you already included in the written tender, but don’t be lulled into a false sense of security. You could lose the opportunity if you don’t go into the presentation fully armed with the correct information.

Although it’s impossible to know what the client will ask, you should know your proposal inside out, including facts and figures. Subsequently, you’ll be able to answer all questions confidently and prove to the client that you’re the best supplier for their requirements.

Field Service Management Technology Simplifies the Tendering Process

It’s no secret that catering companies have faced many difficulties in recent years. As a result, it may be tempting to forgo tendering for larger opportunities in favour of completing ‘quick win’ jobs. After all, gathering vital data to support your proposal can be time-consuming and complex.

But, in a post-COVID world, job security is essential. The best way to ensure you have a steady pipeline of work is to bid on contract catering jobs. 

Fortunately, you can streamline the tendering process by equipping yourself with the crucial data you need to impress potential clients. With a field service management platform such as BigChange, you can view details such as:

  • Who is working for you, where, and what qualifications they hold
  • Your clients and their feedback 
  • Your assets, equipment and stock
  • Payments and outstanding invoices
  • Your health and safety procedures 

You’ll eliminate the need to search through spreadsheets, paper documents and various systems for crucial information. Instead, you’ll have everything you need to write a persuasive bid, plus time left over to focus on other business-critical activities. 

Win More Catering Jobs with BigChange

All the essential information you need at the click of a button.

BigChange’s Field Service Management Software gives you a 360˚ view of every account, contact site and contract. Deliver positive customer experiences at every level thanks to an array of dynamic product features.

Want to find out more?

Discover how BigChange field service management software can make your business grow stronger here and arrange a free demo today.

Did you know that increasing your customer retention rate by just 5% can increase profits by a colossal 25-95%? Therefore, to thrive in a post-pandemic world, companies will need to consider innovative ways to attract new business and turn one-time patrons into loyal customers.

Nevertheless, to enjoy the benefits that long-term customers bring to your business, you first need to know how to attract them. Fortunately, customer attraction and retention needn’t be challenging when you have the right technology in place to delight your customers.

In this article, we’ll explore the value of repeat customers before sharing some top tips on how to attract new clients and retain them. Plus, we’ll discuss how technology can make attraction and retention more straightforward.

What is the Value of Repeat Customers?

Often, when business leaders consider ways to grow their company, they focus on acquiring new customers. But, it costs five times as much to attract a new customer than to keep an existing one. As such, you must have a strategy in place to retain your customer base, which we will explore in more detail later in the article. 

Repeat customers are particularly valuable because they are typically:

Easier to Sell to Again:

If customers are satisfied with your services, it’s usually easier to win more business from them in the future. In reality, there is a 60-70% chance that repeat customers will use your company again. 

Likely to Spend More:

On average, repeat customers spend around 67% more than new customers, so it’s worth spending time focusing on how you will keep them engaged and coming back to your business for more.

Your Biggest Advocates:

Repeat customers commonly refer 50% more people to your company than new ones, making it one of the most cost-effective methods of marketing your business.

Before you can focus your attention on maintaining your client base, however, you need to ensure that you have enough customers in the first place. Unfortunately, customer attraction can be challenging if you don’t have the know-how or the right technology, so how do you bring in more clients?

How to Attract New Clients

Although 82% of companies agree that customer retention is cheaper than acquisition, it doesn’t mean you should ignore potential clients altogether. The larger your client base, the more customers you’re likely to retain. So, you must deliver a service that will make you stand out against your competitors.

Here are the top three ways to attract new clients to your business:

1. Have Knowledgeable Employees 

Unsurprisingly, 46% of people will abandon a brand if they’re not knowledgeable. Subsequently, you must ensure that your office and field-based employees have all the necessary information to deliver outstanding service.

Only problem is, it can be tricky to ensure that everyone is on the same page when you rely on multiple systems, paper-based documents and spreadsheets to manage your operations. Vital information can become lost, incorrectly recorded, or duplicated, making it tricky to know which is the most up-to-date version.

Fortunately, thanks to modern technology, you can equip your staff with everything they need to know in one easy-to-use platform – from appointment booking details to invoices and payments. With access to accurate, real-time data, your back-office team will always be ready to answer enquiries and provide regular job status updates for your customers. 

Most modern workforce management platforms also come with an app that your engineers can use on their mobile devices whilst at customer sites. Your engineers will never have to arrive at a job again feeling unprepared as they can access all the case management notes in seconds and ensure that they’re fulfilling all of the customers’ requirements. 

2. Provide a Great Customer Experience and an Effective Solution 

Companies that prioritise their customer experience outperform those that don’t by an astonishing 80%. In a world of instant gratification and seamless, online processes, people have come to demand more convenience when dealing with businesses, from taxi services to pizza delivery.

So, why would they expect any less from your organisation?

Fortunately, with a modern field service management system in place, your business can stay ahead of the curve and delight clients simultaneously. 

Customers can book and reschedule appointments at the touch of a button via a user-friendly self-service portal, which then alerts your back-office team. Your employees can use the booking information to schedule and dispatch a worker in minutes, based on availability, location and job type, before sending an update to your customer.

Your engineers will arrive at their customers’ locations with all the correct gear they need to complete the jobs on the same day since your back-office team can assign equipment directly to projects. Finally, the engineers can send essential documents and invoices to customers from their mobile devices for speedy online payments once the work is complete. 

By providing your clients with a straightforward experience and solving their problems quickly, you’ll find that your reputation will skyrocket, and more customers will come knocking on your door. 

To learn more about how to deliver a seamless customer experience, click here.

3. Word of Mouth

Word-of-mouth relies on using your existing customers to recruit new ones. But, it is one of the most effective forms of marketing, with 92% of customers trusting direct recommendations above all other forms of advertising. 

As we explained in the previous point, providing an excellent customer experience will make your clients more inclined to spread the word about your services to their friends, family and professional networks. Yet, you can’t rely on all your customers to advertise your business completely unprompted.

Sometimes, you have to nudge them in the right direction.  

Thankfully, using the latest CRM (customer relationship management) system, obtaining customer referrals has never been simpler. As soon as your technicians have completed the work, you can send clients a satisfaction survey at the touch of a button. 

Not only will the surveys enable you to continue tailoring your products or services to customer requirements, but they also ensure that your customers are satisfied with the work. If they are not, you will be able to address any issues early on. 

Once you’ve confirmed that your customers are satisfied, you can use your CRM system to send them company-branded emails. The CRM pulls client data into the templates to give all your communications a professional, personalised look. 

You can use the emails as an opportunity to follow up with customers and ask them to refer you to others, possibly in exchange for a small discount next time they use your services. In doing so, you’re likely to attract a host of new customers and retain your existing ones at the same time. Win-win. 

How to Retain Your Clients

Once you’ve built up a substantial customer base, you need to put in the work to retain your newly acquired clients. Fortunately, the success rate of selling again to a customer you already have is 60-70%, so you’re already at an advantage. However, some methods are more successful than others.

If you’re wondering what your current customer retention rate is, here’s a simple calculation:

  1. Determine how many customers you have at the end of a given period (e.g. a quarter)
  2. Subtract the number of new customers you acquired during that time
  3. Divide by the number of customers you had at the beginning of that period
  4. Multiply by one hundred

Not happy with the number? Read on to find out how to retain your clients and reduce your churn rate.

1. Make Your Customers Feel Valued

According to Google Econsultancy, 89% of successful businesses say anticipating customer needs and providing assistive experiences along the customer journey are critical to growth. An excellent customer experience (CX) is more likely to make your customers feel valued and want to use your business again in the future.

With a state-of-the-art CRM system in place, you can manage the customer journey end-to-end for a seamless experience. Anticipate your customers’ needs by giving them the power to book and reschedule their appointments via an online portal. Provide them with regular, real-time job status updates. Then, schedule and dispatch technicians to promptly resolve their issues.

Once the groundwork is complete, your engineers can arrive at the location on time with all the equipment they need and complete the job the first time. They can then instantly complete all the paperwork, obtain customers’ signatures and complete the payment process straight from their mobile devices. No longer will your customers have to wait several days for a paper invoice in the mail.

Instead, they’ll be impressed that you considered their needs and delivered a stellar service.

2. Maintain Consistent Communication

Communication is the key to retaining your existing customer base. In fact, top-performing companies are 50% more likely than their peers to have well-designed user journeys that facilitate clear correspondence. 

Using a modern CRM (customer relationship management) system, you can use real-time data to provide your customers with job status updates. For example, once your team has scheduled and dispatched a technician, they can automatically send a text message notification to your client via the platform, so they know what time to expect the worker to arrive. 

Plus, many modern CRMs provide company-branded templates that allow you to pull through pre-existing customer details and create personalised email communications. As a result, you can send satisfaction surveys and regular email updates to your customer base once the work is complete to keep your business at the forefront of their minds.

Routine communication not only builds trust with your customers but also boosts engagement with your services, meaning that customers who have already purchased your products or services are more likely to do so again in the future.

3. Make a Good Impression

In today’s digital world, customers expect straightforward, convenient processes. According to PricewaterhouseCoopers, 70% of customers believe that speed of service matters most. Consequently, you’ll need to streamline your workflows to ensure that customers are satisfied. 

By using BigChange’s advanced job management system, you can eliminate the inefficiencies that create a slow service. For example, you can set up an easy-to-use client portal, where customers can book and reschedule appointments at the touch of a button. 

Your back-office staff can simply assign and dispatch workers to the customers’ jobs based on location, availability and skill set. 

You can also equip your field technicians with all the information they need upfront to complete the job the first time through the accompanying mobile workforce app. Then, they can instantly send paperwork to the customers from their mobile devices for a quick and straightforward payment process. 

As a result, your customers will be impressed by the rapidity of your service and satisfied with the quality of work. When they need similar services in the future, they’re more likely to use your business over your competitors. 

Experience the Value of Repeat Customers with BigChange

Some systems manage relationships. BigChange helps you master them with our market leading Job Management Software.

Our fully integrated CRM system gives you a 360˚ view of every account, contact site and contract. Deliver positive customer experiences at every level thanks to an array of dynamic product features.

Want to find out more?

Discover how BigChange can make your business grow stronger here and arrange a free demo today.



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