You are using the site on a browser we no longer support. The website may be broken in some areas and some functionality will be disabled. Please look to upgrade your browser to the latest version of Mozilla Firefox, Google Chrome or Microsoft Edge.



Please fill in the form below to be redirected to a download page.

BigChange uses cookies to ensure that we deliver the best experience. You can read about how and why we use cookies in our Privacy Policy

Essential cookies are cookies that ensure the proper functioning of the Website (e.g. cookies for login or registration, language preferences). Cookies can also be used for additional statistical and science-based activities.

Performance cookies are cookies that can be set for non-critical marketing activities, further enhance user experience, improve website performance and are used to help us improve our site.

Non-essential cookies are used for additional marketing activities.

Leaders for Life

BigChange logo


Road Safety Campaign

Nic Hamilton signature

Nicolas Hamilton

British Motor Racing Driver

Leaders for Life Ambassador

The chance of a
lifetime to drive the
importance of road
safety home.

Download the brochure

YES, I want to be an ambassador:

In partnership with:

Let’s make the biggest difference we can.

As leaders, we have a responsibility to do what we can to make road safety a priority in our organisation. Many people drive every day for a living and spend hours behind the wheel.

Our roads aren’t as safe as they should be.

The number of people killed in road crashes reached a five year high in 2016 with 1,792 deaths and 24,101 serious injuries. Five people die every day on the road in the UK.

Here at BigChange we believe in walking our walk – or in this case driving the drive. We’ve partnered with Brake to launch our corporate and social responsibility campaign “Leaders for Life”, to make the biggest difference we can.

Leaders for Life brings together a group of influential and inspirational CEOs and senior executives who together will create a ‘movement for good’ through raising awareness of the importance of road safety and highlighting this in the workplace.

Sign me up

Together we’ll inspire a generation of company leaders who put safe driving awareness at the heart of their business strategy. We’ll support Brake by generating positive publicity and inspiring engagement within our businesses.

I’d like to invite you to join me as an ambassador of Leaders for Life – it takes seconds to register your interest and is of great value to be a part of.

Martin Port
Founder, Chairman and Chief Vision Officer at BigChange


Big benefits for your organisation.

  • Model a deep commitment to road safety to your organisation and demonstrate duty of care to your drivers.
  • Help reduce the number of people killed and injured by company drivers on UK roads. Raise awareness of safer driving techniques amongst the leaders of UK organisations. Inspire leaders across the UK and internationally to engage with their employees and stakeholders about road safety.
  • Create positive PR about businesses and leaders that are putting road safety at the heart of their business strategy.
  • Demonstrate to stakeholders and government the work that organisations are doing to make roads safer, and to keep employees and the public safe from harm.
  • Receive a complimentary Brake Professional Membership and get unparalleled access to training, tools and guidance on global fleet safety best practice.

A host of benefits for you too.

  • Be part of a positive, hard hitting nationwide CSR campaign that will generate valuable coverage for all involved.
  • Benefit from an innovative platform of engagement for your own internal activities and raise awareness of road and fleet safety in your organisation.
  • Personal social media content for you to share and professional photography for your own use too.
  • Networking opportunities with the other CEOs and leaders at launch event and winner events.
  • Get valuable insights into your driving style and behaviours, improve fuel consumption and vehicle wear and tear.
  • Invitations to launch and winner events. Two winners each month will attend an awards presentation and be presented with a winner’s plaque and certificate.
  • All participants receive a Leaders for Life plaque and certificate.
Road safety image with man and child

How it works.

Become an ambassador in seconds at

You’ll receive your membership pack and tracking device. This plugs into your car’s OBD port – all modern cars have one – and tracks your speed relative to the roads you are driving on, and other driving behaviour such as the way you accelerate, brake and corner.

Download the JobWatch app and track your performance as you go. On a monthly basis a report will be generated showing each driver’s score out of 10 using the data gathered.

Using this data we will identify the Best Driver and Most Improved Driver and donate a prize of £500 to Brake and Transaid on each winner’s behalf.

The campaign will run month by month on an ongoing basis. It’s up to you how long you take part. If at any point you no longer want to continue you can simply unplug the tracking device.

You and BigChange are the only people to have access to your data. All data is stored securely and conforms to GDPR standards.

Any further questions you may have will be answered at

To be a Leaders for Life ambassador, the cost is nothing but the value is everything.

Participation is free – in fact, we’ll donate £100 on your company’s behalf to Brake, our global partner, and Transaid, our international partner. Plus we’ll donate £500 on behalf of each winner every month.

Sign me up
Mary Williams

“More than a fifth of all deaths and serious injuries on our roads involve someone driving for work. This statistic is a stark illustration of why CEOs must make safe driving a priority for their business. Brake is proud to support Leaders for Life, a fantastic initiative from BigChange, which helps CEOs to lead by example and promote safe driving behaviour to their employees.”

Mary Williams OBE

Chief Executive – Brake

Leaders for Life Ambassador

Caroline Barber

“The number of people killed and injured on the roads is a global public health crisis. Over 1.3 million people lose their lives on the roads each year and this is simply unacceptable. Transaid is proud to support this important Leaders for Life Campaign and commends BigChange for the initiative.”

Caroline Barber

Chief Executive – Transaid

Leaders for Life Ambassador

I’m getting behind the Leaders for Life campaign. Will you?

I am very pleased to join the “Leaders for Life” campaign having spent over 40 years in the transport and automotive business where I have experienced many incidents of both poor driving and crash damage.

Today’s technology can track, monitor and manage driving best practice and as a leader in this sector I have always encouraged participants to take their responsibilities more seriously and there should be no longer any excuse for poor and reckless driving.

I believe that the “Leaders for Life” initiative will help promote best practice in this very important area of many lives.

Des Evans OBE
Honorary Professor Aston Business School.
Former CEO MAN Truck & Bus UK Ltd
Leaders for Life Ambassador

Sign me up


Hamilton next to car


“As a professional racing driver I’m 100% dedicated to maximising my performance in every race. I also recognise my crucial role in being a positive role model for people of all ages, reinforcing that excess speed is only for the track in a carefully controlled environment.

I am backing Leaders for Life. It’s fantastic to see Brake and BigChange taking the initiative in engaging business leaders in this campaign. It’s going to send a positive wave of thought leadership throughout the organisations that are involved.”

Nicolas Hamilton
British Motor Racing Driver
Leaders for Life Ambassador




as a Leaders for Life ambassador



your membership pack



the free tracking device



the Jobwatch app to see how you’re driving



to have your data tracked and reap the benefits



Please enter your details below and a member of our team will be in touch.

WP Feedback

Dive straight into the feedback!
Login below and you can start commenting using your own user instantly