12 Tips on How to Market an Electrical Business in the UK

If you run an electrical company in the UK, you already know how competitive the landscape feels. Customers have more choice than ever, whether they are homeowners searching for someone trustworthy to fix a tripping circuit or facility managers needing long-term maintenance support. The challenge is showing potential customers why you are the reliable and professional option.

This practical guide walks you through how to market your electrical business step by step. It blends digital strategies with traditional community-based approaches and operational habits that make customers remember you for the right reasons. 

Built for electrical contractors, sole traders, and growing businesses who want more of the right clients without feeling overwhelmed.

Build a Strong Digital Foundation

1. Create a professional website that works as your shopfront

Your website shows potential customers who you are, what you do, and how to contact you. It should load quickly, display correctly on mobile, and include your services, coverage area, and contact details.

Why it works

A strong website sets expectations before you ever speak to a customer. It shows your level of professionalism and reassures people that you take your trade seriously. When your site loads quickly, works properly on a phone, and explains your services clearly, it removes friction. Customers feel more confident asking for a quote because they’ve already glimpsed the standard you operate at.

It’s also your best chance to stand out. You can highlight your accreditations, show off your work, and explain your specialities in a way that directories never allow. A good site answers common questions and builds enough trust that customers reach out instead of continuing to scroll.

How to do it

• Create individual service pages for each type of job you offer, such as rewiring, EV chargers, consumer unit upgrades, lighting design, commercial maintenance, and emergency callouts. Clear pages help customers find exactly what they need and help search engines understand your expertise.
• Add strong calls to action throughout your site. Buttons like “Request a Quote” or “Book a Call” should appear in your header, your service pages, and your contact page so people know what to do next.
• Include trust builders like NICEIC, TrustMark, and Part P badges. Take photos of your certificates and include them in a dedicated section that confirms your credentials.
• Add before and after project photos. Customers want to see tidy work, neat cabling, and real examples of your installations.
• Make the site mobile-friendly. Test every page on your phone. Ensure text is readable, forms are simple, and buttons are large enough for thumbs.
• Add an FAQ section answering questions people often ask about timelines, pricing expectations, safety standards, and what to expect during a visit.

Pro Tip: If you use BigChange, add links to your online booking or quote-request forms so customers can take action instantly without extra steps.

2. Optimise for local SEO and your Google Business Profile

Local SEO helps you appear when someone searches for an electrician in your area. When someone types “electrician near me,” Google usually shows a map with three highlighted businesses above the normal search results. Your Google Business Profile (GBP) is the single biggest factor in whether you appear there.

Why it works

GBP is essential for electricians because it’s one of the first places customers look. It shows your reviews, your contact details, your service area, and the photos that prove you’re legitimate. A complete, active, and well-managed profile makes you far more visible and encourages local customers to call you rather than scrolling further down the page.

It also gives Google clear signals that you operate locally, which directly improves your search presence.

How to do it

• Add your full business details: address, service area, opening hours, phone number, and every service you offer.
• Upload high-quality photos of your vans, team, installations, before/after shots, and accreditation certificates.
• Encourage customers to leave reviews directly on your Google profile.
• Add service-based schema markup to your website. If this sounds technical, think of it as a small code snippet that tells Google, “This business provides electrical services.” Your website builder or developer can usually add this quickly.
• List your business on reputable UK directories like Yell, Checkatrade, and TrustMark to reinforce your legitimacy.

Pro Tip: Add weekly updates to your profile, even a single photo of a job or a short tip - because active profiles often perform better in local search results.

3. Collect and showcase customer reviews

Reviews on Google, Checkatrade, or Trustpilot give potential customers a way to assess your work. Ask satisfied customers to leave a review and respond professionally to all feedback.

Why it works

Reviews act as real-world proof of your reliability, punctuality, tidiness, and communication style. Homeowners and facility managers rely on them because electrical work involves safety and trust. Recent reviews carry more weight than old ones, and platforms like Google, Trustpilot, and Checkatrade are often the deciding factor between you and another contractor.

Reviews also help your website and GBP rank higher in local search, meaning they work twice as hard.

How to do it

• Ask after every job. A simple message like “If you were happy with the work today, a quick review really helps our small business be found locally” feels natural.
• Use automated reminders through a system like BigChange so customers receive a follow-up message once the job is completed. This removes awkwardness and keeps the process consistent.
• Showcase reviews on your website using widgets or screenshots so customers see social proof throughout their journey.
• Add reviews to your proposals. When someone has your quote in front of them, seeing positive feedback can push them over the line.
• Reply to reviews to show you value feedback, even if all you say is “Thank you for choosing us.”

Pro Tip: Add a QR code on your invoices linking directly to your review page. It makes leaving feedback quick and effortless.

Use Digital Marketing to Attract Leads

4. Invest in paid advertising wisely

Google Ads and social media advertising put your business in front of people searching for electrical services. Set a clear budget, target your local area, and track which ads lead to actual jobs.

Why it works

Paid ads appear in the exact moment someone needs help. For example, when someone types “emergency electrician near me,” they need support immediately. When your ad appears at that moment, you’re far more likely to get the call.

Google Local Services Ads (LSAs) are especially effective because you pay only for leads, not clicks. They show your business at the very top of the search page with a Google Guarantee badge (after verification), which adds instant credibility.

How to do it

• Set up Google Local Services Ads:
  
  • Complete the background checks
  • Add your service areas and working hours
  • Select the jobs you want to receive leads for
• Build simple PPC campaigns on Google Ads:
  
  • Target real search terms customers use (e.g., “fuse box keeps tripping,” “rewiring cost UK,” “office lighting electrician”)
  • Create landing pages dedicated to each service so customers find exactly what they searched for
• Use social ads selectively:
  
  • Facebook works well for homeowner-focused work like lighting upgrades or EV chargers
  • LinkedIn is valuable for commercial clients such as landlords, housing associations, office managers, or developers
• Set small budgets first and monitor them. If a campaign performs well, increase it gradually.

Pro Tip: Use call tracking numbers for each ad channel. This helps you see which campaigns produce real paying customers instead of clicks that go nowhere.

5. Share your expertise through content marketing

Blog posts, videos, or guides about common electrical questions demonstrate your knowledge. This content also helps your website rank for relevant search terms.

Why it works

People remember tradespeople who explain things clearly. When you publish helpful content, you position yourself as a knowledgeable and approachable professional. It also improves your search visibility because your website becomes a resource people stay on longer.

How to do it

• Write helpful blogs:
  
  • How to avoid overloaded circuits
  • Signs your wiring needs updating
  • How to choose between different types of EV chargers
• Create short videos:
  
  • How to reset a tripped circuit
  • What happens during an EICR
  • What to check if lights keep flickering
• Use seasonal opportunities:
  
  • Winter safety checks
  • Summer renovation advice
• Add your content to:
  
  • Your website
  • Google Business Profile
  • Facebook, Instagram, and LinkedIn

Pro Tip: End every blog or video with a simple line explaining how you can help if someone needs professional support.

6. Stay visible on social media platforms

Posting completed projects, tips, or behind-the-scenes content keeps your business visible. Facebook and Instagram work well for reaching local homeowners.

Why it works

Most people won’t follow electricians for entertainment, but they do follow helpful local businesses they trust. When someone sees your updates regularly, your name becomes familiar, and familiarity builds trust. When they eventually need an electrician, you’re the first person they think of.

How to do it

• Use Facebook for local engagement:
  
  • Join community groups
  • Post photos of recent jobs
  • Answer homeowner questions helpfully without pitching
    
• Use Instagram for visual proof:
  
  • Before and after photos
  • Tidy consumer-unit installations
  • Lighting projects that show transformation
    
• Use LinkedIn for commercial work:
  
  • Post about office maintenance
  • Share landlord EICR projects
  • Connect with developers and property managers

Pro Tip: Save your strongest social posts and turn them into portfolio entries on your website for long-term visibility.

Leverage Traditional and Community Marketing

7. Build local partnerships and referral networks

Builders, plumbers, kitchen fitters, and estate agents need electricians for their projects. Establishing relationships with other trades can help create a source of referrals.

Why it works

Trades and property professionals deal with overlapping service needs. If you become the electrician they recommend, you inherit a steady stream of work without paying for advertising. These relationships deepen over time and often lead to commercial contracts or repeat jobs.

How to do it

• Reach out to trades and businesses:
  
  • Plumbers
  • Builders
  • Kitchen fitters
  • Estate agents
  • Property managers
    
• Offer a small referral thank-you for any work passed your way.
• Attend B2B networking events or local trade shows to meet contractors and facilities teams.
• Share a simple, clear explanation of your services, accreditations, and response time.
• Use BigChange Network to collaborate with partners and stay organised.

Pro Tip: Record partner details in a spreadsheet or CRM so you can check in every few months and keep the relationship warm.

8. Get involved in your community

Sponsoring local sports teams, attending trade fairs, or supporting community events puts your business name in front of local residents.

Why it works

Customers feel more comfortable with electricians they recognise from local events, sports teams, or community projects. When you show up consistently, you build goodwill that translates into enquiries and referrals.

How to do it

• Sponsor local sports teams by placing your logo on kits or banners.
• Run electrical safety workshops in schools or community centres. Even short sessions make a strong impression.
• Deliver flyers to new-build housing estates where homeowners often need extra sockets, lighting upgrades, or EV chargers.
• Attend local fairs or community days. You don’t need to sell, presence alone works.

Pro Tip: Take photos of your community involvement and share them on your website and social media to reinforce your local roots.

9. Word-of-mouth remains powerful

Satisfied customers tell friends, family, and neighbours. Reliable work and good communication encourage people to recommend you.

Why it works

A personal recommendation instantly reduces customer hesitation. When someone hears about your reliability from a friend, colleague, or neighbour, they’re already half convinced. These leads usually convert quickly because trust is already present.

How to do it

• Deliver excellent customer experience on every job:
  
  • Arrive on time
  • Communicate clearly
  • Keep work areas clean
  • Explain what you’re doing in plain language
• Ask satisfied customers to recommend you.
• Offer a small “recommend a friend” discount as a thank-you.
• Follow up after jobs to ensure everything is working properly. This small gesture builds loyalty.

Pro Tip: Add a simple line on your invoices asking customers to pass your name on if they were happy with your work.

Professionalism as a Marketing Tool

10. Use job management software to present your business professionally

Professionalism isn’t just about tidy installations; it includes communication, organisation, and the overall customer experience. Job management software creates a consistent, professional experience for your customers.

Why it works

Customers remember businesses that communicate clearly. Automated confirmations, clear ETAs, professional-looking quotes, and branded invoices create a smoother experience that feels trustworthy. For commercial clients, this is especially important because they value organisation and predictable processes.

How to do it

• Set up automated confirmations when customers book appointments.
• Provide accurate ETAs and live tracking so customers know exactly when your team will arrive.
• Send digital quotes with clear breakdowns and your company branding.
• Use branded invoices that are quick to pay and easy to understand.
• Store job histories so you have context for repeat visits.
• Use BigChange to coordinate everything from scheduling to invoicing in one place.

Pro Tip: Mention in your quotes that customers will receive live updates and tracking; it builds trust even before the job begins.

Measure, Refine, and Scale Your Marketing

11. Track your results with analytics

Website analytics and ad platform data show where your enquiries come from. This information tells you what's working and what isn't.

Why it works

Tracking helps you identify which marketing channels produce actual jobs and which ones simply drain time or money. This knowledge allows you to improve slowly and steadily rather than relying on trial and error.

How to do it

• Use website analytics to track how many people visit your pages and whether they complete your quote request form.
• Add call tracking numbers to ad campaigns so you can see which ones produce genuine leads.
• Check your Google Business Profile insights to see:
  
  • How many calls you received
  • How many map views you appeared in
  • How often people visited your profile
• Review your data monthly and look for trends.

Pro Tip: Use BigChange’s CRM to track the source of every job so you know exactly where your best customers come from.

12. Adjust your budget and strategies based on performance

Review your marketing spend regularly. Put more resources into channels that generate work and reduce spending on those that don't.

Why it works

This approach makes your marketing predictable. You stop wasting money and start reinvesting in the strategies that consistently deliver. Over time, you create a stable, reliable flow of enquiries.

How to do it

• Increase your budget for Google Local Services Ads if they outperform Facebook or PPC.
• Reduce or cancel directory listings that bring little to no work.
• Publish more content that customers respond well to.
• Keep testing new messages or offers on a small scale before rolling them out fully.
• Review your marketing mix every month and adjust based on actual performance, not instinct.

Pro Tip: Block out 30 minutes each month to review what’s working, what’s slowing down, and where your marketing budget should shift next.

Grow Your Electrical Business with the Right Mix

Learning how to market your electrical business effectively isn’t about doing everything at once. It’s about combining digital visibility, local credibility, and operational excellence so customers see you as the dependable choice.

Start simple. Pick two or three strategies from this guide and commit to them over the next month. As results build, add more. With the right mix of marketing and professional delivery, your business becomes the natural first choice in your area.

To support your growth, explore how BigChange’s electricians software helps businesses present a professional image, reduce admin, deliver consistent communication, and impress customers from the very first enquiry to the final invoice.

Book a demo to see for yourself.